Club 21
Club 21 operates one of Asia's most respected multi-brand luxury fashion retail portfolios. Eleos underpins the retail, CRM, and clienteling infrastructure that supports the level of service luxury fashion demands.
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About
About Nespresso
Nespresso is a premium coffee brand and subsidiary of Nestlé, operating a global network of boutique retail locations. In Asia-Pacific, its boutiques focus on a curated retail experience with a strong emphasis on loyalty membership and personalised service.
Premium Consumer Brand · Asia-PacificAsia-Pacific
The Challenge
Maintaining brand consistency and loyalty depth across markets
A premium boutique brand operating across multiple Asia-Pacific markets needs every store to deliver the same curated experience, the same fast checkout, and the same depth of loyalty service — regardless of country. Keeping machine registration, purchase history, and membership data consistent and accessible at every counter, across markets, is difficult when systems are fragmented by location.
The Solution
Unified boutique retail and CRM on a single platform
Eleos provides integrated point-of-sale and CRM capabilities so that loyalty, machine registration, and purchase history are available at every boutique, across every market, through a single connected system.
Retail POS+
Boutique point-of-sale system supporting fast, brand-consistent checkout and loyalty integration.
Key Outcomes
What this looks like in practice.
Loyalty programme operating consistently across Asia-Pacific boutiques
Customer purchase history and machine registration accessible at point of sale
Consistent checkout experience across all markets
CRM supporting personalised service for high-value customers
Multi-market operations managed through a single platform
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