Our Story
20+ years building for Asia. Not retrofitting for it.
Eleos Web Pte Ltd is a Singapore-headquartered retail technology company. We build and deploy the retail management platform used by some of Asia's most recognised brands — from flagship electronics resellers and luxury fashion houses to resort destination F&B and fast-growing franchise networks.
We are not a recent entrant to this market. Eleos has been building retail technology for over 20 years, working through the evolution from basic point of sale to the omnichannel, cloud-native platform that the industry requires today. Every product decision is shaped by what we have seen fail, what we have seen succeed, and what the retailers we serve have told us they actually need.
Our team is distributed across Asia, with offices in Singapore, Malaysia, the Philippines, Taiwan, China, and Sri Lanka. This footprint is not incidental — it is the result of following our customers as they expand, and building the local presence that enterprise retail deployments require.
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- Years of retail technology experience
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- Enterprise projects
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- Deployments across Asia
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- Office locations across Asia
The principles behind every product decision.
Technology should fit the operation — not the other way around.
Too many retail technology implementations end with the retailer adapting their workflows to fit the software's limitations. The right technology is designed around how retail actually operates in Asia — and then configured to fit each individual business on top of that foundation.
Integration is more valuable than replacement.
Enterprise retailers have invested years and significant capital in their existing infrastructure. Our approach is to extend what works, not replace it wholesale. Eleos connects to the ERPs, accounting platforms, and legacy systems that retailers already depend on.
Implementation is part of the product.
A retail platform is only as good as its deployment. Our team has delivered 1,000+ deployments and 250+ enterprise projects because we treat implementation as seriously as product development. Every implementation is led by an Eleos specialist accountable for delivery.
Asian localisation is a differentiator, not a limitation.
Knowing how to accept GrabPay, how to integrate with a Singapore mall management system, and how to configure a Vietnamese staff interface is expertise that no global platform replicating from a Western template can credibly claim.
Leadership
The team behind Eleos.
Ong Whee Shiong
Founder & CEO
20+ years in retail technology — as a builder, not an observer. A Computer Engineering graduate from NUS, he understands the code beneath the platform as well as the business above it, and has led enterprise retail deployments across Asia.
Mark Hoe
VP of Growth and Product
15+ years in enterprise technology and business leadership across APAC. Oversees product development, enterprise sales, and go-to-market strategy — and leads Eleos's AI transformation across the product suite.
Marc Chang
VP of Sales
18 years across retail operations and enterprise technology in Asia-Pacific, grounded in a foundation in accounting. Leads Eleos's sales and implementation practice with a focus on trading continuity and delivery certainty.
Keith Weng
Accounts & Project Director
13 years across project management, government tenders, grant management, and account management. Sits at the critical intersection of client relationship and delivery execution.
Power Mac Center, Nespresso, ASUS, Club 21, Resorts World Sentosa, Chateraise, DJI, World Balance, and Lumine — alongside over a thousand other retail and F&B businesses across Asia that trust Eleos to run their operations.
