The Challenge
Two systems. One inventory. Constant conflict.
Most Asian retailers manage their physical stores in one system and their online channels in another — with inventory maintained separately for each. The result is a constant reconciliation problem: overselling on marketplaces because physical stock was sold in-store first, manual updates that fall behind during peak periods, and customer service issues caused by stock discrepancies.
The more channels a retailer adds — a second marketplace, a branded website, a pop-up store — the worse the problem gets. Each new channel adds another system, another manual sync point, and another opportunity for error.
Retailers who solve this problem gain a structural advantage: they can list more inventory on more channels, fulfil faster, and trust their numbers — while competitors are still manually updating spreadsheets between orders.
How Eleos Solves It
One inventory. Every channel. Real time.
Kassie Business, Blue Ring, and Hummingbird share a single inventory layer. Every transaction — in-store, on any marketplace, or through your e-commerce site — writes back to the same stock count in real time. There is no sync. There is no reconciliation. There is one number that is always correct.
In-store sale
Kassie Business processes the transaction. Stock count updates across all channels instantly.
Marketplace order
Blue Ring receives the order from Lazada or Shopee. Stock reserved immediately. No overselling.
E-commerce purchase
Hummingbird processes the order. Inventory decremented. Fulfilment triggered.
Click and collect
Customer buys online. Stock reserved at chosen store. Staff notified for handover.
Key Capabilities
Real-time multi-channel inventory sync
Every sale — whether in-store, on Lazada, on Shopee, or through your branded site — updates your central inventory instantly. No manual reconciliation. No overselling.
Marketplace integration at scale
Lazada, Shopee, Zalora, Amazon, and more — Blue Ring synchronises listings, stock levels, and orders across every marketplace from a single dashboard.
Branded e-commerce storefront
Hummingbird builds your branded online store directly connected to your live POS inventory. SEO-optimised product pages, regional payment methods, and click-and-collect built in.
Click-and-collect fulfilment
Customers buy online and collect in-store. Eleos manages the fulfilment flow end to end — reservation, notification, and in-store handover — without manual coordination.
Campaign inventory reservation
Reserve stock for marketplace campaigns before they go live, preventing overselling during peak periods and ensuring you can fulfil what you sell.
Unified order and returns management
All orders — physical and digital — visible in one place. Returns processed at any channel update inventory immediately across the platform.
Products Involved
Three products. One omnichannel operation.
FAQ