Nespresso
Nespresso operates one of the most consistent boutique retail experiences in Asia-Pacific. Eleos supports the point-of-sale and CRM infrastructure behind these stores.
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About
About Club 21
Club 21 is a Singapore-headquartered luxury multi-brand fashion retailer, with boutiques across Asia representing some of the world’s most prestigious fashion labels. The company operates standalone boutiques and concessions across multiple markets, with a strong focus on VIP clienteling and customer relationship management.
Luxury Fashion · AsiaAsia
The Challenge
Delivering luxury service standards at multi-brand, multi-location scale
Luxury fashion retail depends on knowing each customer—their purchase history, preferences, and relationship with the brand—across every boutique they visit. Delivering this consistently across multiple brands, locations, and markets requires a retail and CRM platform where clienteling is part of the core operation, not something layered on after.
The Solution
Retail and clienteling built for luxury service
Eleos provides Club 21 with an integrated point-of-sale and Jellybean CRM, giving stylists and associates access to full customer histories, loyalty status, and preference data at the point of service—across every brand and every location.
Kassie Business
High-performance retail point-of-sale designed to support personalised service and clienteling across luxury boutiques
Key Outcomes
What this looks like in practice.
Customer purchase history and preference data accessible at the point of sale across all brands
VIP loyalty programme running across multi-brand boutiques and markets
Clienteling tools that enable more personalised service from every store associate
Multi-brand inventory managed within a unified retail platform
Consistent service standards maintained across all Club 21 boutique formats
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