Club 21
Club 21 operates one of Asia's most respected multi-brand luxury fashion retail portfolios. Eleos underpins the retail, CRM, and clienteling infrastructure that supports the level of service luxury fashion demands.
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About
About In Good Company
IN GOOD COMPANY is a Singapore-based fashion brand known for minimalist design and curated collections, focused on everyday wardrobe staples. They operate across both retail stores and eCommerce, with day-to-day needs spanning inventory, sales, marketing, and finance.
Contemporary Fashion · SingaporeSingapore
The Challenge
Connecting physical retail, eCommerce, and marketing into one system
Keeping physical retail and eCommerce in sync was becoming difficult as the business grew. Inventory and customer data were spread across different systems, which made it harder to maintain accuracy across channels. Marketing also needed to reflect real purchase behaviour from both online and in-store, while finance required a consolidated view without manual reconciliation.
The Solution
Omnichannel retail with eCommerce and marketing automation
We provided a connected retail setup using Kassie Business for in-store operations, our Jellybean CRM for customer loyalty, and Hummingbird for Shopify integration. Dotdigital runs marketing campaigns based on unified customer data across channels, while AutoCount handles financial reporting across both retail and eCommerce.
Kassie Business
In-store point-of-sale and inventory system that powers daily boutique operations, with a dashboard for managing sales and stock.
Jellybean CRM
Customer loyalty and engagement platform that brings together customer data from both physical stores and online channels.
Hummingbird
Shopify integration that connects eCommerce sales with in-store inventory and customer information.
Dotdigital
Marketing automation platform used for email campaigns based on customer purchase behaviour across channels.
AutoCount
Financial reporting and accounting integration that consolidates revenue from both in-store and online sales.
Key Outcomes
What this looks like in practice.
Retail and eCommerce running on a connected system
Customer data shared across online and in-store purchases
Marketing based on actual purchase behaviour
Consolidated financial reporting across all channels
Loyalty programme working across physical and digital touchpoints
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