Club 21
Club 21 operates one of Asia's most respected multi-brand luxury fashion retail portfolios. Eleos underpins the retail, CRM, and clienteling infrastructure that supports the level of service luxury fashion demands.
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About
About Anthem Group
Anthem Group is a leading fashion retail company in the Philippines, known for offering high-quality and trendy apparel from globally renowned brands. With a strong presence across major Philippine malls, the company operates multiple brand entities simultaneously — each with its own inventory, pricing, promotions, and reporting requirements.
Fashion Retail · PhilippinesPhilippines
The Challenge
Managing multiple fashion brands under one operational roof
Operating multiple international fashion brands across the Philippines isn’t something that fits neatly into a one-size-fits-all system. Each brand runs its own inventory, pricing, and promotions, but the parent company still needs a clear, consolidated view of everything happening across the group. On top of that, there’s ERP integration, alignment with major Philippine mall systems, and strict Bureau of Internal Revenue compliance built into every transaction.
The Solution
A unified multi-brand retail platform with ERP integration and built-in compliance
Eleos deployed an iPad-based, multi-brand, multi-entity retail solution for Anthem Group—managing inventory, sales, promotions, reporting, and CRM across their full brand portfolio. The platform integrates with the company’s ERP system and major Philippine mall systems, while ensuring full Bureau of Internal Revenue compliance at the transaction level. Our Jellybean CRM also powers the loyalty programme across all brands.
Retail POS+
iPad-based multi-brand point-of-sale handling sales, promotions, and BIR-compliant transactions across the brand portfolio.
Jellybean CRM
Loyalty programme management supporting customer retention and repeat purchase incentives across the brand portfolio.
Key Outcomes
What this looks like in practice.
Multiple brands and entities managed in a single platform
ERP integration for reporting across all fashion brands in one clear view
Built-in compliance with Bureau of Internal Revenue requirements
Seamless integration with Philippine mall systems for day-to-day operations
Cross-brand loyalty programme that drives repeat purchases across the Anthem Group portfolio
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