Digitising healthcare distribution across 90% of Singapore’s medical network

Gold Plus Universal distributes pharmaceutical and dental supplies to over 3,300 clinics and every hospital in Singapore. Eleos replaced paper-based workflows with a fully digital sales and loyalty platform.

Gold Plus Universal store
Gold Plus Universal logo

About Gold Plus Universal

Gold Plus Universal is a pharmaceutical and dental supplies distributor founded in 1998, operating across Singapore, Myanmar, and Brunei. The company has more than 90% market penetration in Singapore, serving over 2,000 general practice clinics, 300 specialist clinics, 1,000 dental clinics, as well as all major medical groups and both private and public hospitals. They are one of the most deeply embedded healthcare distribution networks in the region.

Healthcare Distribution · Southeast AsiaSoutheast Asia

Replacing paper-based workflows in a high-volume distribution operation

Gold Plus Universal’s sales team managed orders, quotations, clinic verification, and inventory checks through traditional paperwork—a process that worked at a smaller scale but couldn’t keep up with a network covering thousands of clinics and hospitals. Sales representatives needed real-time access to warehouse inventory, batch numbers, and expiry dates while visiting clinics. The order-to-delivery cycle had to be faster, more accurate, and fully traceable. Manual processes were creating bottlenecks that made it harder to maintain the service levels healthcare clients expect.

Mobile-first digital transformation for field sales and customer engagement

Eleos equipped the entire sales team with iPads running Kassie Business, giving every representative the ability to create quotations, verify clinic cards, access full CRM and order history, and check real-time warehouse inventory—including batch numbers and expiry dates—all from the field. The built-in CRM also supports customer profiles, rewards tracking, and ongoing engagement across the clinic and hospital network.

Kassie Business

High-performance iPad-based mobile sales platform for field representatives, enabling fast, accurate order processing, quotations, clinic card verification, and real-time inventory access.

Stockpod

Inventory management with batch number tracking, expiry date visibility, and real-time warehouse stock levels — giving field representatives accurate product availability during clinic visits.

What this looks like in practice.

Full shift from paper-based workflows to a digital sales and ordering system

Sales team equipped with iPads for on-the-go order creation, quotations, and real-time inventory checks

Batch number and expiry date visibility available during customer interactions

Loyalty programme strengthening engagement across 3,300+ clinics and hospitals

Improved efficiency across the order-to-delivery cycle in Singapore, Myanmar, and Brunei

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